Bianca Dawkins: The Reality of Black Consumerism

biancadawkins- black consumerism

Bianca Dawkins visited a salon to have her natural hair done. A white salon no less. Cool. Consumerism dictates that she can spend her money wherever she likes. Stupid ass stylist made a comment to the effects of “taming her bush”. *Giggity*  

She got mad.

Yes, it was offensive and racist and according to the owner of the salon, the only person that could tame that shit was off that day. The comment wasn’t meant to be insulting. Riiiiiiiight… because, CLEARLY,  he’s not a thinking fucking adult and how could a black woman possibly be offended about comparing her God-given attribute to an animal? Are we really doing this today? Cool.

Honestly, I’m not trippin’ on the what this ignorant asshole said. He’s a white man and he did what white people do.  He doesn’t ever have to learn to do black women’s natural hair or relaxed hair for that matter.

For me, the burning question is- “Why did Bianca Dawkins choose that particular salon?”

There’s a natural hair salon in Minneapolis that specializes in braids, locs, transitioning, relaxed AND natural BLACK HAIR. In fact, there are MANY natural hair salons in Minneapolis.

Solange -natural hair

Black women far and near were pissed off by the audacity of a white salon saying that they don’t specialize in “our hair”.

Welp! News flash… white folks have never made accommodations for our aesthetic. Why the hell is this news? Why would we trust that white folks know how to care for our hair? Why would we EXPECT them to?

What’s wrong with this picture? Black consumerism is powerful. We have power and I’m always surprised that we continue to direct our spending power to muthafuckas who don’t see us better yet want us.

Don’t get me wrong. I don’t solely shop with black businesses. However, I DO seek out and support black businesses first especially when it comes to services and products that are important to me. I’m a second-generation black entrepreneur. It’s imperative to stop begging folks to treat us well. FUCK THEM. If THEY didn’t take the initiative to learn how to care for my hair then they won’t get my money.

This is a no brainer. This ain’t a teaching moment. FUCK THEM. Make them work for your dollars the same way you make black businesses work for that shit. Yeah, I said it.

Hopefully, the lesson learned here isn’t trying to get THEM to respect and treat us with dignity in order to line their pockets. The real lesson is empowering ourselves economically by implementing a “buy black” rule first and foremost.

Support black businesses. Black consumerism is EVERYTHING.



K. Araújo, a native Detroiter, is a cross between Claire Huxtable, Rosie Pérez and Millie Jackson. Widow, bruja, Oni Yemaya, palera,  professional dragger of filth and Mami to the dopest Ethiopian EVER, she is the Editor in Chief of “Negra With Tumbao”, Staff Writer for “The Urban Twist” and a freelance contributor for major publications like The Root, VSB, Huffington Post, My Brown Baby and The Glow Up.

​Keka has been known to shake what her mama gave her, is the hell and high water, an expert salsera and cussologist with a penchant for the finer things in life and is and forever shall be- unapologetically black.

  • David Fenelus

    Good read. You did a good job articulating how many black people feel about this situation.

  • Trenita Hodge

    You are right with everything you said. I can’t understand why she would go to a white establishment to do her hair? It makes no sense at all. Why as a black woman you will want a strange white person to touch your hair? When
    normally you won’t let them touch your hair as a black woman, we don’t like strangers or white friends touching our hair. I will not get angry at the white establishment or vent on what he said or did or didn’t do. Support your own business. You would not of been insulted if you did. SUPPORT BLACK BUSINESS.

    • She had an expo to teach them how to do natural hair. GIRL BYE!

      Then to find this on the Denny Kemp Salon’s Facebook page….